Client Success

DNM LAB isn’t just another denim brand — it’s a fully realised direct-to-consumer business built from the ground up with a single goal: to redefine how premium denim is made, marketed, and sold. As a founding fractional partner, I didn’t just consult — I co-created every part of the journey.

Zephyr World is known for merging street style with elite-level comfort — a brand trusted by boxers and everyday athletes alike. With a loyal following and roots in Liverpool, they needed a sharper digital strategy to match their ambition and maximise their DTC potential.

As one of the UK’s fastest-growing denim brands — now stocked in Selfridges — IX Denim needed a digital setup that could scale, convert, and support the demands of a modern luxury brand.

With a bold vision for sustainability and a loyal customer base, the brand needed agile support to improve its e-commerce performance and keep pace with its ambitions.

Orelia’s mission has always been clear — deliver high-quality, aspirational jewellery at accessible prices. With a loyal following and a strong online presence, the next step was taking that same high-quality experience into one of the UK’s most trusted retailers.

Working closely with the Cuddles Time team, I developed a dedicated Shopify B2B solution — designed to streamline their wholesale process, support new trade account acquisition, and create a smooth backend for their team to manage.

As this brand evolved and expanded its product range, it needed a clearer structure behind its digital marketing efforts to ensure that growth was supported by performance.

I was brought in as a fractional e-commerce partner to support across all core digital growth channels — giving the team clarity, control, and a strategic direction for everything from paid ads to CRM and SEO.

They brought me in to provide ongoing e-commerce support — from platform security to email marketing automation — allowing the team to stay focused on what they do best: delivering top-tier products and customer service.

They brought me in to lead the development of their new Shopify website — combining performance, style, and flexibility, all designed to scale with the brand.

Sink brought me in to conduct a top-to-bottom audit of their Meta and Google Ads accounts — aiming to improve ROAS, reduce inefficiencies, and put smarter structure behind their digital marketing spend.

SANDEE’s Magento site was no longer fit for purpose. That’s where I came in: to lead a full platform migration and help bring SANDEE’s online experience in line with its product credibility.

Neon Rose partnered with me to provide fractional e-commerce support — offering senior-level expertise across digital marketing, site development, and strategy, without the overhead of a full-time hire.

With the pressure to stay ahead of trends — and competitors — the team at Prè London knew their digital strategy needed a reset. That’s when I came on board as a fractional e-commerce partner, tasked with helping them restructure their marketing operation and rebuild for scalable growth.

Pretty You London brought me in as fractional e-commerce support — adding strategic firepower, hands-on delivery, and 25+ years of experience to strengthen their marketing and digital performance.

Following a recent acquisition, the new owners of DFND brought me in as fractional e-commerce support to help reset, refocus, and build a strategy that would carry the brand forward — the right way.

With over 30 years of retail heritage and a reputation for curating high-end, innovative menswear, the brand needed a digital presence that could reflect the quality and service their customers have come to expect — while also scaling their online potential.

When online demand surged during lockdown, the team quickly realised they needed structured, strategic support to sustain and scale their e-commerce growth. That’s where we came in.

Based on Jermyn Street, their heritage speaks volumes. But like many iconic brands, Hilditch & Key knew it was time to bring their online presence in line with the evolving expectations of today’s discerning customer.

The goal was clear: retain their customer base, transition into digital properly, and build a new revenue stream that would serve them long beyond lockdown. That’s when I came in as their fractional e-commerce partner.