The Problem
Most e-commerce brands waste months and thousands of pounds figuring out what works.
They launch without a clear growth plan, rely on trial-and-error, and repeat costly mistakes.
Why it happens
– Lack of in-house expertise
– Trial-and-error decision making
– Reactive, not proactive approaches
My Role
I step in as your senior e-commerce expert – diagnosing, fixing, and growing your online store without the overheads of a full-time hire.
I bring 20 years of ‘been there, fixed that’ experience.
Services
Audit & Action Plan
One-off, deep-dive into your store, ads, email, and strategy.
Monthly Advisory
Retained access for omgoing problem-solving.
Growth Sprints
2-4 weeks of focused, hands-on fixes for Key issues.
Who I help
– Fashion & lifestyle DTC brands
– Small-to-mid-sized e-commerce businesses
– Post-launch start-ups looking to scale
Proof of Impact
– Increased email marketing revenue for a fashion brand from £670k to £1M in 12 months.
– Led Shopify migration for a major brand, boosting conversions by 15%.
– Implemented CRO testing, increasing AOV by 20%.
How it Works
1. Book a call
2. Audit & Action Plan
3. Implementation
4. Growth tracking and optimisation
Why me
I cover all e-commerce pillars – Shopify, CRO, email, ads, SEO, merchandising, and strategy.
I’ve grown revenue, cut waste, and helped brands avoid costly mistakes.