Need results without the red tape?
Your on-demand e-commerce director, stepping in to guide strategy, fix problems and help execute. I'm not a traditional consultant, and I'm definitely not an agency. I simplify the chaos, solve problems fast, and bring calm, structure and momentum to fashion and lifestyle brands.
No booking links. No discovery-call choreography. Just ring. The no-red-tape rule includes getting hold of me.
What I do: the index
British Boxers
Five years of steady, compounding growth. The flagship partnership.
Fashion OS
The system that runs five fashion brands' entire product journey.
Tech packs → POs → factory approvals → shipping → invoicing into Xero. 5 brands, 22 suppliers, 7 customers. Designed & built by me, using AI.
Multi-million-pound streetwear, stocked in Foot Locker across the UK and Europe, now building its DTC channel.
Activewear carried by Very, M&M Direct and New Look, online and in Manchester's Arndale.
"Phil has helped us grow year-on-year, not just with digital marketing but with the overall direction of our e-commerce. He understands the rhythm of a fashion business and knows exactly where to focus to get results. He feels more like part of our team than an external partner."
Deborah — British Boxers
"We were juggling so much and needed someone who could step in and bring structure and clarity to our online business. Phil gave us both strategic advice and hands-on help across email, paid ads, and site improvements. It made a real difference. He just gets fashion and how people shop online."
Annmarie & Leo — Bond Street
"Phil brought clarity to our marketing and online operations. He’s incredibly practical — not just advising, but helping us take action straight away. Our growth since working with him has been more focused, more sustainable, and far less stressful."
Munivar — Ammaari Stones