Client Success

DNM Lab

DNM LAB isn’t just another denim brand — it’s a fully realised direct-to-consumer business built from the ground up with a single goal: to redefine how premium denim is made, marketed, and sold. As a founding fractional partner, I didn’t just consult — I co-created every part of the journey.

Zephyr World

Zephyr World is known for merging street style with elite-level comfort — a brand trusted by boxers and everyday athletes alike. With a loyal following and roots in Liverpool, they needed a sharper digital strategy to match their ambition and maximise their DTC potential.

IX Denim

As one of the UK’s fastest-growing denim brands — now stocked in Selfridges — IX Denim needed a digital setup that could scale, convert, and support the demands of a modern luxury brand.

Ragazzi

Despite success on the shop floor, their online setup had hit a wall. Tied into a rigid, outdated platform with limited flexibility and support, the team knew it was time for a reset. That’s when I stepped in — not as an agency, but as their fractional e-commerce manager.

British Boxers

British Boxers is a slow fashion brand rooted in tradition — creating loungewear and underwear inspired by classic British tailoring, and manufactured responsibly in Great Britain and Europe. As a business with strong values and long-term vision, they needed e-commerce support that could match that ethos: sustainable, practical, and growth-minded.

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