What I do

Strategic. Flexible. Results-Driven.

As a Fractional E-Commerce Manager, I step into your business to solve problems, drive growth, and bring clarity to your online strategy. Whether you need ongoing leadership or short-term support, I offer expert guidance — with the ability to execute when needed.

You get someone who thinks like a Head of E-Commerce but fits into your budget and team with zero overhead. Here’s how I can help:

GET IN TOUCH

Fractional E-Commerce Strategy & Leadership

Get the direction of a seasoned e-commerce manager — without hiring one full-time. I work closely with you to shape the roadmap, set clear KPIs, and lead initiatives that align with your growth goals.

Perfect for brands ready to scale but unsure what to focus on next.

Paid Marketing & Digital Campaign Management

I plan, launch and manage performance marketing campaigns across Meta, Google, and more — helping you reach the right audience at the right time with the right message.

From ad audits to full-funnel campaigns, I keep your spend lean and ROI-focuse

Email Marketing & Klaviyo Automation

Email should be your highest-performing channel — and I make sure it is. I build and manage Klaviyo flows and campaigns that drive repeat purchases, retention, and real revenue.

Most clients see 20–30% of sales from email with the right strategy in place.

Website Optimisation & Conversion Strategy

I audit your website and customer journey to find what’s blocking conversions — then work with you to fix it. From product page improvements to checkout UX, I help turn visitors into buyers.

Because sometimes the biggest wins are the simplest fixes.

Creative & Content Support

Need emails built? Homepage banners? Ad creatives that convert? I bring a small creative team with me to help fill the gaps — ensuring your brand looks polished and performs across every touchpoint.

On-brand, on-message, and designed to sell.

On-Demand Problem Solving

Things break. Campaigns stall. Sales dip. When something’s not working, I step in fast to help troubleshoot, stabilise, and reset the path forward.

Think of me as your calm in the chaos — here when you need me most.

Team Oversight & Mentoring

I help train and guide in-house staff or junior marketers — upskilling your team while still owning the bigger picture.
Build capability as we grow.

Launch & Interim Cover

Need cover during maternity leave? A big drop coming and no senior ecom lead in place? I step in fast and get up to speed quickly.
Short-term stability, long-term impact.

Budget Ownership & Commercial Strategy

I help brands align marketing, inventory, and spend around sustainable profitability — because it’s not just about growth, it’s about smart growth.
Think like a Head of E-Commerce, act like one too.

Cross-Functional Coordination

I bring your marketing, product, ops and customer service together so your brand moves in one clear direction — forward.

No more silos. Just synergy.

How It Works

Working with me is simple, flexible and fast.

Step 1: Discovery Call – We’ll talk through where you are, what’s working, and what needs fixing.

Step 2: Audit & Strategy – I’ll assess your current set-up and identify quick wins and longer-term opportunities.

Step 3: Plug In – I’ll start working with your team. This could be 1–2 days per week, or a fixed sprint.

Step 4: Review & Refine – We’ll measure what’s working, course-correct where needed, and build momentum.

Why Clients Work With Me

Because I get in, get stuck in, and get results.

Clients tell me they value my ability to simplify the chaos, solve problems fast, and provide a sense of calm, structure and momentum. I’m here to be the person you can rely on — whether that’s once a week, for a sprint project, or across a long-term growth plan.

Book a meeting today