What I do

Strategic. Flexible. Results-Driven.

As a Fractional E-Commerce Manager, I step into your business to solve problems, drive growth, and bring clarity to your online strategy. Whether you need ongoing leadership or short-term support, I offer expert guidance — with the ability to execute when needed.

You get someone who thinks like a Head of E-Commerce but fits into your budget and team with zero overhead. Here’s how I can help:

GET IN TOUCH

Fractional E-Commerce Strategy & Leadership

Get the direction of a seasoned e-commerce manager — without hiring one full-time. I work closely with you to shape the roadmap, set clear KPIs, and lead initiatives that align with your growth goals.

Perfect for brands ready to scale but unsure what to focus on next.

Paid Marketing & Digital Campaign Management

I plan, launch and manage performance marketing campaigns across Meta, Google, and more — helping you reach the right audience at the right time with the right message.

From ad audits to full-funnel campaigns, I keep your spend lean and ROI-focuse

Email Marketing & Klaviyo Automation

While “Klaviyo Support” is a great technical pillar, I provide a business-level Fractional Retention & Loyalty Lead service. I focus on the post-purchase experience, using subscription modeling and sophisticated segmentation to ensure a customer’s second purchase happens within 60 days.

Website Optimisation & Conversion Strategy

Stop throwing money at a “leaky bucket.” I move beyond just “making it look pretty” to data-driven A/B testing, heatmap analysis, and reducing checkout friction to increase your Revenue Per Visitor (RPV).

Platform Migrations & Transformation

Brands often get “stuck” on outdated platforms or themes. As an Ecommerce Migration & Replatforming Specialist, I act as the bridge between your business and the developers, ensuring the project stays on budget and SEO rankings are protected during the move.

On-Demand Problem Solving

A massive pain point for £1M+ brands is “SaaS Bloat” and messy operations. I provide Fractional Ecommerce Ops & Systems support, reviewing everything from ERP integrations and warehouse management (WMS) to customer service tools like Gorgias.

Team Oversight & Mentoring

I help train and guide in-house staff or junior marketers — upskilling your team while still owning the bigger picture.
Build capability as we grow.

Launch & Interim Cover

Need cover during maternity leave? A big drop coming and no senior ecom lead in place? I step in fast and get up to speed quickly.
Short-term stability, long-term impact.

Budget Ownership & Commercial Strategy

I help founders understand their contribution margins, forecast stock needs, and set 12-month growth roadmaps. As your Fractional Head of Ecommerce, I’m not just managing tools; I’m managing the profit and loss of the digital channel.

Cross-Functional Coordination

I bring your marketing, product, ops and customer service together so your brand moves in one clear direction — forward.

No more silos. Just synergy.

How It Works

Working with me is simple, flexible and fast.

Step 1: Discovery Call – We’ll talk through where you are, what’s working, and what needs fixing.

Step 2: Audit & Strategy – I’ll assess your current set-up and identify quick wins and longer-term opportunities.

Step 3: Plug In – I’ll start working with your team. This could be 1–2 days per week, or a fixed sprint.

Step 4: Review & Refine – We’ll measure what’s working, course-correct where needed, and build momentum.

Why Clients Work With Me

Because I get in, get stuck in, and get results.

Clients tell me they value my ability to simplify the chaos, solve problems fast, and provide a sense of calm, structure and momentum. I’m here to be the person you can rely on — whether that’s once a week, for a sprint project, or across a long-term growth plan.

Book a meeting today