Acquisition is expensive. Retention is where the
profit lives.
I help brands stop the “one-and-done” cycle with a Fractional Retention Strategy — focusing on sophisticated Klaviyo flows, loyalty programs, and subscription growth.
Why You Might Need a Fractional
Retention Lead
Most brands are addicted to the “top of the funnel.” They spend heavily on Meta Ads to acquire a customer once, but have no strategy to ensure that customer ever comes back.
High Acquisition Costs: Your CAC (Cost Per Acquisition) is so high that you only break even—or lose money—on the first order.
The “One-and-Done” Problem: Over 70% of your customers buy once and never return.
Basic Email Setup: You have Klaviyo, but you’re only using “out of the box” flows and generic weekly newsletters.
No Post-Purchase Strategy: Once the order is shipped, the communication stops, leaving the customer journey to end abruptly.
Churning Subscribers: If you have a subscription model, you’re losing customers faster than you can sign them up.
The Fractional Retention Solution
As your Fractional Retention & Loyalty Lead, I look at your business through the lens of Customer Lifetime Value (CLV). I don’t just “send emails”; I build a system that identifies your best customers and ensures they stay for the long term.
Sophisticated Klaviyo Automation: Moving beyond the basics to build predictive flows based on browse behavior, replenishment cycles, and VIP status.
The “60-Day Sprint”: Implementing specific post-purchase triggers designed to secure the critical second purchase within the first 60 days.
Loyalty & Referral Mechanics: Building reward structures that actually drive behavior, rather than just giving away margin for no reason.
Subscription Modeling: Auditing and optimizing your subscription offering (Recharge, Skio, etc.) to reduce churn and increase “stickiness.”
Advanced Segmentation: Dividing your database by RFM (Recency, Frequency, Monetary) value to deliver hyper-relevant messaging that converts.
Ways We Can Work Together
Retention & Lifecycle Audit
A deep dive into your current customer data to find where the “drop-off” is happening. I’ll map out the entire post-purchase journey and identify the biggest revenue leaks.
Ongoing Retention Management
Monthly strategic oversight of your retention channels. I’ll lead the testing of new flows, loyalty tiers, and segmentation strategies to consistently grow your CLV.
Subscription & Loyalty Launch
A focused project to build and launch a recurring revenue model or a formal loyalty program from scratch, integrated deeply with your tech stack.
Who this Works Best for
Established DTC Brands: You have a solid customer base but realize you’re leaving money on the table by ignoring your existing data.
Subscription-Based Businesses: Brands that need to stabilize their “leaky” recurring revenue and improve member retention.
High-Growth Apparel & Lifestyle Brands: Where repeat purchase frequency is the difference between a struggling brand and a profitable one.
Founders Ready to Scale Profitably: You’re tired of being at the mercy of rising Facebook ad costs and want to own your audience.
Why Work With Me
Business-Level Strategy: I don’t just look at “Open Rates.” I look at your LTV:CAC ratio and your Repeat Purchase Rate.
Platform Expert: I am a Klaviyo power-user who knows how to bridge the gap between technical setup and commercial creative.
Holistic Approach: I understand how shipping, unboxing, and customer service all play into whether a customer buys a second time.
The Results You Can Expect
⚡ Increased Repeat Purchase Rate: Getting more customers to come back for order #2, #3, and beyond.
📈 Higher Predictable Revenue: Building “owned” channels (Email/SMS) that drive 30%+ of your total sales without extra ad spend.
💰 Lower Blended CAC: When your customers are worth more over their lifetime, your initial acquisition costs become much easier to digest.
🛡 Brand Advocacy: Turning one-time buyers into loyal fans who refer their friends and stay with you for years.