Build a backend that’s as fast as your growth
I help £1M+ brands eliminate “SaaS bloat” and operational friction by auditing your tech stack and streamlining the “plumbing” of your business.
Why You Might Need a Fractional Ops & Systems Lead
When a brand hits the £1M–£5M mark, the systems that got you there usually start to break. Founders often find themselves “fighting the tech” rather than using it to scale.
SaaS Bloat: You’re paying for a dozen apps that don’t talk to each other, with overlapping features and mounting monthly costs.
Manual Workarounds: Your team is spending hours on spreadsheets or manual data entry because your ERP, WMS, and Shopify store aren’t synced.
Shipping & Fulfillment Chaos: Orders are being delayed, stock levels are inaccurate, and your warehouse isn’t performing.
Support Overload: Your customer service team is drowning because they lack the right tools (like Gorgias or Zendesk) to automate basic inquiries.
Tech Debt: You’re afraid to change one thing in the backend because you’re worried the whole system might crash.
The Fractional Ecommerce Ops Solution
As your Fractional Ops Lead, I ensure your business infrastructure is robust, automated, and cost-effective. I focus on the “back of house” so your front-end marketing can perform without breaking the business.
Tech Stack Audit & Consolidation: Reviewing every app and subscription to cut waste, reduce costs, and ensure a “single source of truth” for your data.
ERP & WMS Integration: Ensuring your inventory management, warehouse, and sales channels are perfectly synced to prevent overselling and shipping delays.
Customer Service Automation: Implementing and optimizing tools like Gorgias or Zendesk to reduce ticket response times and improve the customer experience.
Workflow Optimization: Mapping out internal processes to remove bottlenecks, automate repetitive tasks, and free up your team’s time.
Scalability Readiness: Auditing your “plumbing” to ensure that if you 2x your orders tomorrow, your systems and partners can handle the load.
Ways We Can Work Together
The “SaaS & Systems” Deep Dive
A comprehensive audit of your entire digital ecosystem. I’ll identify redundant apps, security risks, and integration gaps, providing a roadmap for a leaner, faster stack.
Ongoing Fractional Ops Oversight
Monthly support to manage vendor relationships, oversee new tech implementations, and ensure your operations keep pace with your marketing growth.
Platform Migration & Integration Projects
Leading specific high-stakes projects, such as moving to a new WMS, integrating an ERP (like Netsuite or Brightpearl), or migrating your customer service platform.
Who this Works Best for
£1M+ Turnover Brands: You’ve reached a scale where “the old way” of doing things is no longer efficient or profitable.
Founders Overwhelmed by Tech: You want someone to “just make it work” so you can focus on brand and product.
Multi-Channel Sellers: Brands selling on Shopify, Amazon, and Wholesale who need unified inventory and data.
Teams Facing High Overhead: Brands that need to increase efficiency and reduce headcount costs through better automation.
Why Work With Me
Platform Agnostic: I don’t sell software. I recommend the tools that are actually right for your specific workflow and budget.
End-to-End Experience: I understand how a click on a Facebook Ad eventually becomes a package on a doorstep—and every technical step in between.
Focus on ROI: My goal is to save you more in “SaaS waste” and efficiency gains than my fee costs you.
The Results You Can Expect
⚡ A Leaner Tech Stack: Lower monthly overheads and fewer “broken” integrations.
📈 Inventory Accuracy: Real-time visibility across all sales channels, reducing overselling and customer frustration.
💰 Increased Operational Margin: Removing manual tasks allows your team to handle more volume without increasing headcount.
🛡 Peace of Mind: Knowing your backend systems are stable, secure, and ready for your next big sale event.