Turn more traffic into revenue — without hiring a full-time growth team
I help brands unlock faster, smarter growth by combining acquisition, conversion, and retention into one
joined-up plan.
When Growth Stalls
Your ads are running. Emails are going out. You’re posting on socials.
But revenue isn’t moving as quickly as you’d like — or it’s costing too much to get results.
New customers are expensive to acquire
Repeat purchases are lower than they should be
CRO and retention aren’t getting the same focus as acquisition
Agencies deliver channel results, but no one owns the whole funnel
There’s no clear testing framework to find what works and scale it
A Head of Growth owns the entire customer journey, finding the biggest levers to pull and making sure every pound spent moves the numbers that matter.
The Fractional Solution
As your Fractional Head of Growth, I bring both the big-picture strategy and the hands-on execution to grow revenue efficiently.
– Audit acquisition, conversion, and retention together — not in silos
– Build a testing roadmap to improve performance at every stage
– Identify and fix the biggest revenue leaks
– Oversee agencies, freelancers, or in-house teams so everyone’s pulling towards the same KPIs
– Make decisions based on hard data, not guesswork
How We Can Work Together
Growth Audit & Roadmap
A deep review of your customer journey, from first click to repeat purchase, with clear next steps.
Ongoing Growth Leadership
Monthly support to track, test, and optimise every stage of your funnel.
Project Delivery
I step in to lead a specific push — like scaling ads profitably, improving site conversion, or boosting LTV.
Who this Works Best for
– E-commerce brands spending on ads but not seeing enough ROI
– Founders who want joined-up growth leadership without hiring a full-time team
– Businesses looking for sustainable growth, not just spikes
– Teams who need clarity on what to test, change, and prioritise
Why Work With Me
– 20+ years in e-commerce growth across paid ads, CRO, and retention
– Experienced in managing budgets from £1k to £100k+ per month
– Commercially focused — growth has to work on the P&L, not just on a dashboard
– Comfortable being both strategist and doer
The Results You Can Expect
📈 Higher ROI across all channels
⚡ Faster growth through focused testing and optimisation
💰 Lower customer acquisition costs and higher lifetime value
🛡 Clear, joined-up reporting that makes decisions easy
Growth doesn’t just happen — it’s built.
If you want a clear plan, the right priorities, and someone to own the results, let’s chat.