Senior e-commerce leadership — without the full-time salary
I help brands grow online sales, improve conversion rates, and get more from their digital spend — stepping in as your Head of E-Commerce on a flexible basis.
When E-Commerce Needs a Leader
Your online store is live, orders are coming in, but growth feels harder than it should.
– Website conversion rate isn’t where it needs to be
– Paid ads and email marketing work in silos, not together
– There’s no single person owning the full customer journey
– Testing and optimisation are ad-hoc, not structured
– You’re not sure which changes will have the biggest impact
A Head of E-Commerce takes full ownership of your online sales performance — so every decision moves you closer to your growth goals.
The Fractional Solution
As your Fractional Head of E-Commerce, I bring both strategy and hands-on execution to grow revenue efficiently.
– Audit your site, paid ads, email, and CRO together — not in silos
– Build a clear growth plan based on data and commercial priorities
– Oversee and align agencies, freelancers, and in-house teams
– Fix conversion leaks and boost average order value
– Implement a structured testing and optimisation framework
Ways We Can Work Together
E-Commerce Audit & Roadmap
A deep dive into your store’s performance with clear next steps to improve acquisition, conversion, and retention.
Ongoing Leadership
Monthly support to oversee campaigns, CRO, and revenue growth.
Project Delivery
I step in to lead specific initiatives like a new website launch, peak-season strategy, or international expansion.
Who this Works Best for
– Fashion & DTC brands turning over £10k+ per month online
– Founders who want senior e-commerce leadership without the cost of a full-time hire
– Businesses looking for joined-up management of marketing, CRO, and retention
– Teams who need a doer as well as a strategist
Why Work With Me
– 20+ years in e-commerce across fashion, DTC, and retail
– Experience managing multi-million-pound online sales channels
– Proven track record in Meta & Google Ads, CRO, Shopify, Klaviyo, and commercial strategy
– Able to translate big-picture goals into actionable, profitable steps
The Results You Can Expect
📈 Higher conversion rates and revenue growth
⚡ Ads, email, and site working together — not in silos
💰 Lower acquisition costs and higher lifetime value
🛡 A clear, data-driven growth plan you can trust
E-commerce works best when someone owns the whole picture.
If you want a single point of accountability for your online sales growth — without hiring full-time — let’s chat.