Stop wasting your ad spend on a “leaky bucket”
I help brands turn more visitors into customers through data-driven CRO and UX strategy — focusing on Revenue Per Visitor (RPV), not just “pretty” design.
Why You Might Need a Fractional CRO Strategy
Many founders throw more money at Meta and Google Ads to solve a sales problem, only to realize their website is the bottleneck.
High Traffic, Low Sales: You’re getting the clicks, but your conversion rate is stagnant or dropping.
Rising CPA: Your cost-per-acquisition is climbing because your site isn’t converting traffic efficiently enough.
“Gut Feeling” Changes: You’re making design tweaks based on what looks good, rather than what the data says.
Checkout Friction: You see a massive drop-off at the cart or checkout but don’t know why customers are leaving.
Wasted Ad Spend: You’re effectively pouring water into a leaky bucket, losing potential revenue at every stage of the funnel.
The Fractional CRO Solution
As your Fractional CRO Lead, I move beyond aesthetic changes. I implement a rigorous, data-backed process to identify friction points and systematically remove them to increase your site’s profitability.
Deep Data Audits: Analyzing Google Analytics, Shopify data, and post-purchase surveys to find where the money is being lost.
User Behavior Analysis: Using heatmaps, session recordings, and click-tracking to see exactly how customers interact with your site.
Rigorous A/B Testing: Formulating hypotheses and running controlled tests to prove what actually drives sales before committing to permanent changes.
Checkout & Funnel Optimization: Streamlining the path to purchase to reduce abandoned carts and friction.
Revenue Per Visitor (RPV) Focus: Optimizing not just for the “sale,” but for higher average order values and long-term customer value.
Ways We Can Work Together
CRO Audit & Growth Roadmap
A comprehensive 360-degree review of your site’s UX and performance data, resulting in a prioritized “hit list” of fixes and tests.
Ongoing Fractional CRO Management
Monthly data analysis and continuous A/B testing to ensure your site evolves alongside your ad spend and customer behavior.
High-Impact “Sprint” Projects
Focused 4-week projects targeting specific issues, such as a complete Mobile UX overhaul or a Landing Page optimisation for a major product launch.
Who this Works Best for
Scaling DTC Brands: You’re spending £5k+ per month on ads and need to maximize the return on that traffic.
Founders Tired of “Best Guesses”: You want a scientific approach to website changes rather than subjective opinions.
Shopify Merchants: Brands looking to squeeze every drop of value out of their existing tech stack and theme.
Brands with Stalled Growth: If your traffic is up but your revenue hasn’t followed, this is for you.
Why Work With Me
Commercial First: I don’t care about “awards” for design; I care about your bottom line and Revenue Per Visitor.
Full-Funnel Vision: Because I understand Paid Media and Email too, I ensure your CRO strategy aligns with how traffic is actually arriving.
Data-Obsessed: I use tools like Hotjar, Microsoft Clarity, and GA4 to let the customers’ actions tell us what needs to change.
The Results You Can Expect
⚡ Higher Conversion Rates: A smoother, faster path to purchase that turns browsers into buyers.
📈 Increased Revenue Per Visitor: Making every single person who lands on your site more valuable to your business.
💰 Better ROI on Ad Spend: When your site converts better, your Meta and Google ads suddenly become much more profitable.
🛡 Evidence-Based Growth: The confidence of knowing exactly why your site is performing (and how to keep improving it).