Move your brand forward, without the technical trauma
I help brands escape outdated, “stuck” platforms by leading seamless digital transformations — acting as the bridge between your business goals and the technical execution.
Why You Might Need a Migration Specialist
Replatforming is one of the biggest risks an e-commerce brand will ever take. Without expert oversight, projects often spiral in cost, blow past deadlines, and destroy years of SEO progress overnight.
Outdated Tech: You’re trapped on legacy Magento, WooCommerce, or an old Shopify Liquid theme that’s slow and impossible to update.
“Developer Speak” Barriers: You know what you want, but your developers aren’t translating your business needs into the right technical solutions.
Fear of SEO Loss: You’re terrified that moving sites will tank your organic rankings and kill your steady stream of “free” traffic.
Project Creep: Your “simple move” has turned into a 6-month nightmare with no clear end date and a ballooning budget.
Manual Bottlenecks: Your current platform doesn’t integrate with your newer tools, forcing your team into hours of manual data entry.
The Fractional Migration Solution
As your Replatforming Specialist, I don’t just “move files.” I manage the entire lifecycle of the transformation to ensure your new site is faster, more convertible, and built for the next 5 years of growth.
Platform Selection & Scoping: Helping you choose the right stack (Shopify Plus, Centra, etc.) based on your specific operational needs and budget.
Technical Project Management: I act as the “Translator-in-Chief” between you and the dev agency, holding them accountable to timelines and technical standards.
SEO Preservation: Implementing a rigorous 301-redirect strategy and site architecture audit to ensure your Google rankings remain intact (or improve) after launch.
Data & App Migration: Ensuring your customer data, order history, and essential app integrations move across cleanly without data loss.
UAT & Launch Oversight: Leading the User Acceptance Testing (UAT) to catch bugs before your customers do, and managing the “Go-Live” moment to ensure zero downtime.
Ways We Can Work Together
Migration Strategy & Scoping
A high-impact project to define your requirements, select your new platform, and vet potential development partners to ensure you start on the right foot.
End-to-End Project Leadership
I take total ownership of the migration from kickoff to launch. I manage the budget, the agency, and the technical roadmap so you can focus on running the business.
Post-Migration Optimisation
Once you’re live, I stay on to ensure the new “engine” is tuned correctly—optimizing speed, app performance, and team workflows on the new platform.
Who this Works Best for
Brands Leaving Legacy Systems: If you are finally “done” with the high maintenance costs of Magento or the instability of WooCommerce.
Shopify Merchants Scaling Up: Brands moving from “Basic” to “Plus” or migrating to a modern 2.0 theme to unlock new features.
Rapidly Growing DTC Brands: When your current tech can no longer handle your order volume or international expansion plans.
Founders Burned by Agencies: If you’ve had a bad experience with developers in the past and need a neutral expert on your side of the table.
Why Work With Me
Technical But Commercial: I understand the code, but I care about the conversion rate. I won’t let “tech for tech’s sake” get in the way of making money.
SEO First: I’ve seen too many brands lose 40% of their traffic in a migration. My process is built to protect your hard-earned organic visibility.
Agency Accountability: I know how agencies work. I make sure you aren’t overcharged for features you don’t need or delayed by poor project management.
The Results You Can Expect
⚡ A Faster, Modern Storefront: Improved site speed and a significantly better mobile shopping experience.
📈 Protected Search Rankings: A seamless transition that keeps your SEO traffic flowing and your revenue stable.
💰 Project Efficiency: A migration that stays on budget and launches when it’s supposed to, saving you thousands in “delay costs.”
🛡 A Scalable Foundation: A tech stack that finally supports your marketing ambitions instead of holding them back.