Shopify

Your Store. Your Way. Fully Built, Properly Managed.

Whether you’re launching your first online store or levelling up your established brand, I make Shopify work the way it should. From front-end design to back-end logic — and everything in between — I help brands unlock the true potential of Shopify without the usual delays, fluff or agency overhead.

New Store Builds & Redesigns
Whether you’re migrating from WooCommerce, Magento or starting fresh, I’ll design and build a clean, fast, high-converting Shopify store. Designed for your brand, not a cookie-cutter template.

Custom Integrations
Need something beyond the basics? I’ve delivered bespoke solutions — including a full Shopify x John Lewis integration — proving that with the right expertise, Shopify can scale with your ambition.

Site Management & Maintenance
From uploading new products and setting up collections, to bug fixes and performance improvements — I offer ongoing support that keeps your store running smoothly without needing to hire in-house.

Remerchandising & CRO
Your site should evolve with your customers. I’ll optimise the user journey, update product categorisation, improve collection layouts, tweak product pages and help boost conversion across the board.

Admin & Housekeeping Tasks
Bulk edits, metafields, tags, theme tweaks, redirect setups, pixel health, third-party apps — if it lives in your Shopify admin, I’ve done it and can keep it tidy, efficient, and problem-free.

Support That Feels In-House
I work like part of your team. Quick communication, proactive problem-solving and deep e-commerce experience all come as standard. No ticket systems. No delays.

• 7+ years of hands-on Shopify experience

• Fashion-first mindset with CRO baked in

• Built, launched or managed 30+ stores

• Trusted by brands selling into Selfridges, John Lewis & more

• No tech jargon. No outsourcing. Just a solid, reliable service that gets things done.

Whether it’s a one-off project or ongoing support — let’s make your store faster, smoother and better at converting.