Sink Swimwear
Bringing Performance Up to the Standard of the Product
Year Partner
Revenue Increase
Account Audits
Sink Swimwear is an emerging luxury resort wear brand with bold creative direction, meticulous craftsmanship, and a vision rooted in Mediterranean elegance and Middle Eastern flair. Every piece is built to stand out — but behind the scenes, their paid media performance wasn’t reflecting that same level of impact.
Sink brought me in to conduct a top-to-bottom audit of their Meta and Google Ads accounts — aiming to improve ROAS, reduce inefficiencies, and put smarter structure behind their digital marketing spend.
What I Delivered
With no long-term commitment, I provided a focused performance audit — backed by 20+ years of experience in fashion e-commerce — and delivered recommendations that led to immediate improvement.
Full Meta & Google Ads Audit
Assessed audience structure, attribution setup, campaign segmentation, creative strategy, and budget split — flagging wasted spend and missed opportunities.
Actionable Recommendations Documented & Delivered
Clear, practical changes provided across both platforms — prioritised by ease of implementation and impact on key KPIs like ROAS, CTR and cost-per-sale.
Quick Wins, Lasting Impact
The team saw an improvement in ROAS within the first month, with more consistent performance and better clarity on what was driving real results.
Strategic Confidence Restored
Beyond just fixing the ads, I helped Sink reconnect their marketing performance with their premium positioning — ensuring their ad strategy matched their brand’s ambition.
Results
Sink now has a more confident grasp on their performance marketing strategy, with leaner campaigns, stronger returns, and a clearer roadmap for scaling. Their resort wear is ready to make waves — with a digital engine that’s finally pulling its weight.