Pretty You London
Supporting Sustainable Luxury with Strategic, Hands-On E-Commerce Expertise
Year Partner
Revenue Generated
CRM Transfer
Pretty You London is a British brand known for luxury nightwear, elegant slippers, and timeless loungewear — designed to make women feel comfortable, confident, and calm at every stage of the day. With a growing DTC presence and a commitment to sustainability, the brand has carved out a loyal customer base that values quality, comfort, and modern femininity.
To continue that growth, Pretty You London brought me in as fractional e-commerce support — adding strategic firepower, hands-on delivery, and 25+ years of experience to strengthen their marketing and digital performance.
What I Delivered
Brought in to support and elevate an already capable internal team, my role focused on identifying quick wins, building sustainable growth channels, and improving overall cohesion between platforms, campaigns, and messaging.
Klaviyo Setup & Consultation
We audited and rebuilt Pretty You London’s email marketing setup in Klaviyo — improving list segmentation, flow logic, and campaign cadence. We provided clear guidance on what to test, what to fix, and how to better use Klaviyo as a consistent revenue driver.
Content & Social Management
To ensure consistency across organic channels, I supported the planning and delivery of content across Instagram and Facebook — combining editorial direction with commercial goals. We aligned messaging across paid and organic activity to build community and improve conversion.
Website Development
I provided practical support and consultation on website UX and CRO — identifying friction points in the customer journey and helping shape development priorities to improve mobile experience, product page engagement, and navigation flow.
Paid Social & Reporting
I worked across Meta Ads, refining creative, improving targeting, and aligning budget with key promotions and product launches. On the reporting side, we implemented clearer performance tracking to help the team identify wins and act on insight, not assumptions.
Results
Pretty You London now operates with a more confident and coordinated digital marketing setup — with stronger email performance, more structured paid activity, and a clearer focus on customer experience across platforms. With fractional support on tap, the brand has been able to test new strategies, fix what wasn’t working, and unlock better results — all without adding a full-time hire.