Bond Street Store
Scaling a Boutique Brand Beyond the Shop Floor
Year Partner
Revenue Generated
B2B Websites Launched
Bond Street Store brings a touch of luxury London style to the North West — offering timeless silhouettes, Italian-made quality, and a boutique shopping experience with a personal edge. Founded by Ann-Marie and her husband in Manchester, the business built its reputation through a loyal local following and a distinctive retail presence across the region.
When online demand surged during lockdown, the team quickly realised they needed structured, strategic support to sustain and scale their e-commerce growth. That’s where we came in.
What Was Delivered
Bond Street Store partnered with The Fashion Circle to bring clarity, consistency, and commercial focus to their digital growth. From branding to backend strategy, we’ve supported the business through a full digital evolution.
Paid Social Management
We took over Meta Ads strategy and delivery, improving targeting, refining creative, and allocating budget where it mattered most. The goal: to maintain momentum post-lockdown and turn new customers into repeat buyers.
Social Channel Management
We worked closely with the team to strengthen the day-to-day running of their Instagram and Facebook presence — aligning product drops, promotions and content to build community and drive conversions.
Brand Refresh
To bring cohesion across all touchpoints, we led a light brand refresh — tightening up tone of voice, visual direction, and product presentation across digital channels. The result was a cleaner, more confident look and feel that resonated with their growing audience.
Klaviyo Email Marketing
We audited, refined and now manage the brand’s Klaviyo strategy — bringing structure to campaigns, improving automation flows, and making email a dependable revenue channel alongside paid ads.
Ongoing Fractional Support
Perhaps most importantly, we’ve become an extension of the Bond Street team — providing hands-on support across strategy, trading, marketing, and operations whenever needed.
Results
Bond Street Store has grown from a strong local boutique into a brand with a confident digital presence — supported by better systems, smarter marketing, and a clearer commercial roadmap. With continued support across Meta Ads, Klaviyo, content and strategy, we’ve helped turn short-term growth into something sustainable.
The digital side of the business now has structure and rhythm, allowing the team to focus more of their time on what they’re best at — developing products, telling stories, and serving their customers.