Senior expertise on speed dial — without the senior salary
Fractional Leadership for Ambitious Brands.
Scaling a brand is exciting — but it also means bigger decisions, bigger risks, and more moving parts than ever.
Hiring a full-time senior leader for every challenge isn’t realistic.
That’s where I come in.
I work as a Fractional Leader — stepping into the exact role you need, for the exact amount of time you need me, and leaving you with more revenue, better processes, and a sharper strategy.
Senior expertise on speed dial — without the senior salary
Fractional Leadership for Ambitious Brands
Scaling a brand is exciting — but it also means bigger decisions, bigger risks, and more moving parts than ever.
Hiring a full-time senior leader for every challenge isn’t realistic.
That’s where I come in.
I work as a Fractional Leader — stepping into the exact role you need, for the exact amount of time you need me, and leaving you with more revenue, better processes, and a sharper strategy.
Years Experience
The Problems I solve
As brands grow, they often hit a frustrating middle groun and this is the gap fractional leadership fills.
Outgrown DIY — but not ready for a full-time hire
You’ve moved past the stage where junior hires or DIY marketing can keep up — but the cost and commitment of a full-time senior leader still feels out of reach.
Disconnected teams and silos
Marketing, e-commerce, and tech often operate in separate lanes, meaning opportunities get missed and decisions aren’t aligned with a bigger strategy.
Agencies without accountability
Agencies can deliver outputs — ads, content, campaigns — but without someone owning the outcomes, there’s no one making sure the work actually moves the needle.
Always reacting, never leading
You’re putting out fires instead of executing a clear plan for growth. This creates stress, wasted spend, and missed opportunities.
The Roles I Cover?
I can step into any of these positions, depending on what your
business needs most:
Head of E-Commerce
Own your entire online sales performance, from acquisition to retention. Find out more about Fractional Head of E-Commerce services.
CMO
Shape and lead your marketing strategy for growth. Discover my Fractional CMO services today.
CTO
Guide your tech and digital infrastructure with commercial focus from a Fractional CTO.
CDO
Drive digital transformation and future-proof your business. Find how I can work as a Fraction CDO for your business.
Head of Growth
Oversee the entire customer journey for sustainable growth with a Fractional Head of Growth.
Digital Director
Align all your digital activity under one strategic vision with a Fractional Digital Director.
Not sure where to start?
The Problem Solver
If it’s Broken, I’ll Fix It.
How Fractional Leadership Works
Pinpoint the Role – We start with a quick call to work out where leadership will have the most impact.
Set the Scope – From a few hours a month to several days a week, we match my involvement to your needs.
Integrate & Deliver – I work as part of your team (or alongside your agencies) to deliver both strategy and execution.
Measure & Adjust – Regular check-ins to review results and adapt the plan.
What This Means For You
A joined-up approach across marketing, e-commerce, and tech
Faster execution with fewer bottlenecks and overheads
Clear, commercially sound priorities that grow the bottom line
About Me
I’m Phil Stott — 20+ years in e-commerce, working with fashion brands, DTC businesses, and agencies to grow sales, fix leaks, and align teams.
I’ve managed multi-million-pound online revenue, rebuilt underperforming sales channels, and launched campaigns that have paid for themselves many times over.
Now I bring that experience to brands like yours — without the full-time price tag.
FAQ’s
What is a fractional leader?
A fractional leader is a senior professional who works with your business part-time or on a project basis, giving you the expertise you need without the cost or commitment of a full-time hire.
How is this different from a consultant?
Consultants advise. I both advise and execute. I’m embedded in your business, working alongside your team and agencies, and accountable for outcomes — not just recommendations.
What size businesses do you work with?
Typically brands turning over £500k–£10m annually, but the key factor is whether you have a growth opportunity and the resources to act on it.
How much does a fractional leader cost?
It depends on the role and time commitment. Some clients bring me in for 2–3 days a month, others for a set weekly involvement. The investment is always less than a full-time hire and often pays for itself within months.
Can I hire you for multiple roles at once?
Yes — many businesses need crossover skills. For example, a Head of E-Commerce role might also cover Digital Director responsibilities. We can tailor it to fit your structure.
Do you work with agencies or just in-house teams?
Both. I can manage your agencies, integrate them into a bigger strategy, or work directly with your in-house team to deliver.