Google Ads / PPC Management

Maximising Every Click. Minimising Waste.

When you’re running an e-commerce business, every pound you spend on ads should work as hard as you do. Google Ads (and PPC more broadly) isn’t just about throwing money at traffic — it’s about strategy, refinement, and relentless optimisation.

That’s where I come in.

Whether you’re a fashion brand, lifestyle store, or multi-channel retailer, my Google Ads offering is built to deliver clarity, control, and most importantly — results.

This isn’t a “set and forget” kind of service. I roll up my sleeves and manage campaigns daily, so your account gets constant attention, adjustments, and scaling opportunities.

Campaign Strategy & Setup
Every account starts with a deep dive. I audit your current performance (if any), map out customer journeys, and design campaigns that match how your customers actually shop — from branded search to high-intent shopping campaigns.

Google Shopping & Performance Max
Most DTC brands live or die by Shopping and PMax. I structure campaigns to control spend across products, fine-tune asset groups, and avoid cannibalising branded traffic. Expect tighter control and stronger returns.

Search Campaigns
From branded defence to non-brand discovery terms, I build search campaigns that actually convert — with a focus on ad quality, relevancy, and landing page alignment.

Retargeting
I help bring people back. Custom audience segments and remarketing layers ensure that no potential customer gets left behind.

Feed Optimisation
The secret weapon of Shopping success. I optimise titles, product types, custom labels, and imagery to make sure your products look their best and rank effectively.

Ongoing Optimisation
No bloated agencies. No account managers sending monthly PDFs. You get hands-on daily management — search terms are trimmed, budgets reallocated, bids adjusted, and new tests launched weekly.

Reporting & Insights
You’ll get straightforward, performance-first reporting. What’s working, what’s not, and what’s next. Always rooted in your business goals — not just vanity metrics.

• Brands ready to scale but tired of wasted ad spend

• Ecom teams who need experienced eyes on a key channel

• Founders who want profitable traffic without managing it themselves

• Shopify brands looking for a better return on Performance Max & Shopping

Whether it’s a brand struggling with poor ROAS, or a campaign that’s plateaued, I’ve stepped in and turned performance around:

• Increased ROAS by 42% for a luxury menswear brand after restructuring PMax and shopping feeds

• Cut CPC by 33% while doubling conversion rate for a DTC activewear brand

• Delivered £30k+ in additional revenue per month for a lifestyle brand — from the same budget

And importantly: I do it all without bloated retainers, long contracts, or confusing dashboards.

If you’re ready to make Google Ads work harder, get in touch.

I’ll audit what’s working, cut what’s not, and get you back to profitable growth.