John Lewis x Shopify

If you’re exploring John Lewis & Partners’ supplier-direct marketplace, you’ll want a Shopify integration you can rely on

If your brand has been invited to join John Lewis & Partners’ expanding branded supplier programme, one of the first challenges you’ll face is how to integrate your Shopify store with their backend systems. To solve this, we’ve developed a custom integration that connects Shopify directly with Virtualstock’s Edge platform — the technology John Lewis uses to manage its supplier-direct model.

This means you can continue running your Shopify store as normal, while fulfilling John Lewis orders and syncing inventory without any new systems or complex workflows. Everything works behind the scenes, giving you a smooth, scalable connection without disruption to your day-to-day operations.

The integration has been built to act as a bridge between Shopify and Edge, streamlining both order processing and inventory management. Orders placed through John Lewis appear automatically in the back end of your Shopify store, just like any other online order, ready for you to pick, pack and dispatch using your usual workflow.

Inventory levels update in real time, pulling directly from Shopify so your John Lewis listings reflect what’s actually available — reducing the risk of overselling or errors. Once orders are dispatched, status updates and tracking information are pushed back to Edge, keeping John Lewis informed and the customer experience seamless.

The integration removes the need to log into multiple systems or manually reconcile orders. It’s designed to let you work entirely from Shopify, saving you time, reducing admin, and keeping things simple.

John Lewis is using Virtualstock’s Edge platform to expand its online range without holding physical inventory. Brands approved to sell via this model are expected to ship directly to the customer, using Edge to manage listings, stock, and fulfilment.

For Shopify brands, this has traditionally meant a disconnect between day-to-day e-commerce systems and the John Lewis marketplace. That’s exactly what this integration solves — giving you the ability to meet John Lewis’ requirements without changing the way you operate.

We’ve designed the integration to be clean, reliable, and brand-friendly, making it easier for fashion and lifestyle brands to grow their retail presence without growing their workload.

This project was created in direct response to what we were hearing from clients — growing brands who had been accepted onto the John Lewis platform, but had no easy way to make their Shopify store compatible with the Edge system.

Most were told to explore middleware solutions or manual order processing, which simply doesn’t scale for modern e-commerce teams. So we built a better way.

This is a true integration, not a workaround. It’s been developed specifically to support Shopify merchants who want to work with John Lewis, and need a straightforward way to do it.

The digital side of the business now has structure and rhythm, allowing the team to focus more of their time on what they’re best at — developing products, telling stories, and serving their customers.

If you’re using Shopify as your primary e-commerce platform and are in discussions with John Lewis about going live on their site, this solution is designed for you. It simplifies the integration process, helps you meet John Lewis’ technical requirements, and gives you confidence that your inventory and orders are being handled cleanly across both platforms.

You don’t need to retrain your team, install complex software, or manage a new system. You stay in Shopify — and everything just works.

If you’re onboarding to John Lewis or planning to in the near future, get in touch to talk through how this integration can work for your brand. We’ll handle the setup, liaise with Virtualstock on your behalf, and make sure everything runs as smoothly as possible from day one.