Two tracks: brands I've grown, and systems I've built.
Real engagements and shipped software. No padding, no filler client logos pretending to be case studies. Only the work that stands up.
Track 01 · Brands
Client engagementsBritish Boxers
Five years of steady, compounding growth. Paid media, a Klaviyo rebuild, a Shopify launch, wholesale/B2B integration and commercial oversight.
Bond Street
The account that got better every year. Three-plus years running their Meta ads, with efficiency improving as spend held.
Track 02 · Builds
Software I've shipped
Fashion OS
The whole product journey for a multi-brand fashion wholesaler: AI-read tech packs → POs with one-click factory approval → shipping → invoicing into Xero → a live financial dashboard. Built in ~2 months, working conversationally with Claude.
The Full 90
Software for grassroots football clubs: online sign-ups with Direct Debit subs, fixtures, fines & expenses, financial forecasting, and AI-generated match reports. "Run your club, not a spreadsheet."