Everything an e-commerce director does. Fractionally.
No retainers, no lock-in. Some clients use me for a single day to fix one thing; some have had me plugged in for five years. You get the direction of a seasoned e-commerce manager without hiring one full-time.
Fractional strategy & leadership
The direction of a seasoned e-commerce manager without the full-time hire. Roadmaps, KPI frameworks, budget and P&L ownership, and honest 12-month forecasting.
Email & retention
Klaviyo automation, segmentation and a post-purchase experience that earns a second purchase inside 60 days. It’s the cheapest revenue you have.
Ops, stack & mentoring
SaaS-bloat reviews, ERP/WMS and Gorgias integrations, training in-house juniors, and interim cover for vacancies and growth spikes.
Growth & paid marketing
Meta & Google campaign planning and execution, always ROI-focused. From a straight audit through to running the full funnel.
CRO & platform migrations
A/B testing, heatmaps, checkout friction and revenue per visitor. On replatforms I’m the bridge between your business and the developers: SEO protected, budget disciplined.
Custom tools & systems: replacing spreadsheets
When off-the-shelf doesn't fit and spreadsheets are creaking, I build the actual system: order management, purchase ordering, booking and subscription tools, internal dashboards.
See Fashion OS →How you plug me in
A day or two a week, plugged into your team as the e-commerce lead.
One clear problem, a defined scope, a start and an end. In, fixed, out.
Ongoing ownership of the roadmap. It’s how the five-year partnerships start.
One thing fixed, priced in conversation. No product page, no booking button.
You ring. We work out if I’m the right fit, fast.
I dig into the data and hand you a clear, prioritised plan.
One or two days a week, or a fixed sprint. Execution, not slideware.
We measure against the KPIs and adjust. Repeat.