Zephyr World
Premium Comfort. Power Performance.
Year Partner
Sales Generated
Flows Launched
Zephyr World is known for merging street style with elite-level comfort — a brand trusted by boxers and everyday athletes alike. With a loyal following and roots in Liverpool, they needed a sharper digital strategy to match their ambition and maximise their DTC potential.
That’s where I stepped in.
What I Delivered
Zephyr World had a strong brand presence but needed hands-on, senior-level support to tighten up operations, optimise marketing, and drive revenue across core channels. My role as a fractional e-commerce manager focused on refining their customer journey from discovery to checkout — and beyond.
Website Refresh & Backend Optimisation
Cleaned up product data, improved merchandising, and streamlined the Shopify backend to support better navigation, inventory control and conversion.
Meta Ads Management
Restructured and relaunched Meta campaigns with new creative, refined audiences, and conversion-focused strategies — resulting in improved ROAS and engagement.
Klaviyo CRM Overhaul
Took full ownership of the email channel. Updated existing flows and introduced new automations to catch customers at key journey points — boosting retention, reviews, and revenue.
Results
Zephyr World now has a more focused and efficient e-commerce setup. With improved site performance, higher ad efficiency, and stronger email touchpoints, the brand is better positioned to scale — while staying true to its Liverpool roots and loyal community of customers.