Meta Advertising

Smart, Scalable Ads That Actually Convert

Meta (Facebook & Instagram) remains one of the most powerful tools for fashion and DTC brands — but it’s also one of the easiest to burn money on. With rising costs and constant platform changes, running effective ads today takes more than just boosting a post.

That’s where I come in.

I’ve managed hundreds of thousands of pounds in ad spend for fashion, lifestyle and streetwear brands — driving profitable growth, building brand awareness, and scaling proven creatives to wider audiences.

Audit & Performance Rescue
Got poor ROAS? Ad fatigue? High CPMs and no sales? I’ll deep-dive your current setup — from targeting and budgets to creative and account structure — and deliver a no-nonsense action plan to fix what’s underperforming.

Full Campaign Setup
From campaign objectives to audience mapping and creative development, I build from the ground up — making sure every pound spent has a purpose. You’ll walk away with clean, scalable campaigns ready to grow with your brand.

Creative Strategy & Briefing
No more guesswork. I help shape the messaging, visuals and offers that drive action — whether it’s static, UGC, carousels or video. Not only that, but I’ll brief your design team (or mine) with the kind of ads Meta wants to serve.

Audience Testing & Scaling
Whether you’re a startup or an established brand, I run lean tests across cold and warm audiences, then scale what works. I segment top, middle and bottom of funnel to maximise results at every stage of the customer journey.

ROAS Optimisation
It’s not about how much you spend. It’s about what you get back. I monitor performance daily, make data-backed decisions, and constantly tweak campaigns to get more from your budget.

Integration with Email & Website
Your ads shouldn’t work in isolation. I align paid social with your Klaviyo flows and your Shopify site — making sure traffic converts, welcome emails land, and remarketing gets seen.

Whether you need a full account rebuild or day-to-day management, I’ve delivered:

• Consistent 4–6x ROAS on monthly ad budgets for fashion clients

• £30k+ sales months from less than £4k in spend

• 24hr flash sale campaigns delivering 12x+ ROAS via remarketing

• Brand awareness spikes without sacrificing cost per acquisition

• Deep understanding of fashion DTC and what converts

• Strategic testing, clean account builds, and hands-on daily optimisation

• Proven copy and creative frameworks that hook and sell

• Transparent, jargon-free reporting

• Able to work solo or alongside in-house teams and agencies

If you’re tired of wasting budget on underperforming campaigns, let’s change that. Whether it’s a one-off rescue or ongoing ad management — I’ll help make Meta work for your brand.