Klaviyo Email Marketing

Maximising Every Click. Minimising Waste.

Most brands are sitting on a goldmine — their email list. But without the right strategy, flows, and segmentation in place, all that potential sits idle.

With over a decade of experience managing Klaviyo for fashion, lifestyle, and DTC brands, I’ve helped generate millions in attributed revenue — not with spammy sends, but with smart, scalable strategy built around your customer journey.

Audit & Rescue
If your flows are outdated, list health is poor, or campaign results are underwhelming — I’ll run a full audit, identify gaps, and build a clear plan to turn things around. You’ll get a report showing what’s missing, what’s broken, and what’s next.

Flow Creation & Automation Strategy
From welcome flows and abandoned cart to post-purchase nurturing, I map out a complete lifecycle journey based on your product type and customer behaviour. It’s not about blasting emails — it’s about building relationships that convert and retain.

Campaign Strategy & Content Planning
You don’t just need pretty emails — you need a calendar that sells. I help plan, write, and send high-performing campaigns that respect your customer’s inbox and drive sales without relying on endless discounting.

Segmentation & Personalisation
No more ‘one size fits all’ sending. I build advanced segments (VIPs, lapsed customers, high-intent browsers, etc.) that allow you to send smarter, more relevant emails. The result? Higher open rates, better engagement, and more conversions.

Deliverability & List Hygiene
A healthy list is a profitable list. I implement best practices to improve inbox placement, clean inactive subscribers, and rebuild sender trust if your open rates are tanking.

International & Multilingual Flows
Working with EU markets or global stores? I’ve managed Klaviyo accounts in multiple languages and regions — with flows tailored to different currencies, languages, and compliance needs.

From high-street names to niche independents, I’ve worked with brands across men’s and women’s fashion, activewear, luxury, and lifestyle — driving results like:

• £369,000+ attributed revenue from Klaviyo in a 12-month window for a single brand

• 21% lift in flow-generated revenue after reworking a dormant automation setup

• 30–40% open rates on regular campaigns from improved list hygiene and segmentation

• £10,000+ in sales in one day via a targeted flow and campaign combo for a flash sale

• Deep Klaviyo expertise across strategy, content, and execution

• Hands-on delivery — no passing work to juniors or freelancers

• Quick turnaround on audits, builds, and improvements

• Proven results across multiple verticals

• Comfortable owning the whole channel, or working as an extension of your team

Whether you need a one-off audit or ongoing support — I can help you build a smarter, better-performing email channel that runs on autopilot and actually makes money.