IX Denim
Premium Denim. Elevated Online.
Year Partner
Sales Generated
Channels Launched
IX Denim set out to redefine what premium denim means in the UK. With luxury craftsmanship, bespoke detailing and a clear brand identity, the vision was strong — but their digital infrastructure needed to match their ambition. That’s where I came in.
As one of the UK’s fastest-growing denim brands — now stocked in Selfridges — IX Denim needed a digital setup that could scale, convert, and support the demands of a modern luxury brand.
What I Delivered
From email to website, paid ads to planning — I supported IX Denim as a fractional e-commerce manager, helping sharpen their DTC channel and strengthen performance across the board.
New Shopify Website
Designed and developed a high-performing site that reflects the premium aesthetic of the brand and supports global scaling.
Email Marketing
Set up and optimised flows for onboarding, retention and abandoned cart recovery, as well as building a clean campaign strategy to drive repeat purchases.
Meta Ads Management
Audited and restructured Meta campaigns for improved ROAS. Created performance-driven creative and scaled ad performance month-on-month.
Business Consulting & Strategy
Acted as a strategic partner across all digital activity — from pricing and product positioning to marketing calendar planning and channel prioritisation.
Results
With a sharper e-commerce setup and renewed focus on performance marketing, IX Denim now has a digital presence to match their Selfridges-ready brand. Their Shopify store performs faster, emails convert stronger, and Meta campaigns deliver a better return — all with strategic oversight tailored to premium retail.