Voi London
Heritage Meets Performance — Bringing a Classic Menswear Brand into Digital Focus
Year Partner
Sales Generated
Season Launches
With roots going back to 1988, Voi London is a brand built on premium manufacturing, urban style, and classic menswear staples — from jeans and tracksuits to hoodies, sweatshirts, and more. As the brand evolved and expanded its product range, it needed a clearer structure behind its digital marketing efforts to ensure that growth was supported by performance.
That’s where I came in — offering fractional e-commerce support to align paid media, email marketing, SEO, and on-site performance into one clear, data-led strategy.
What I Delivered
Working as an extension of the Voi team, I provided hands-on strategic direction and execution across all major e-commerce channels — helping the brand turn ambition into action, and plans into profit.
Marketing Calendar & Campaign Planning
Developed a full marketing calendar that connected product drops and sale periods with campaigns across email and paid media — ensuring Voi was always ahead of the next key sales moment.
Google Ads Rebuild
Audited and restructured the account to improve campaign setup, product feed integration, and return on ad spend — making their budget work harder and scale more efficiently.
Meta Ads Management
Took ownership of Meta campaigns, introducing a structured testing framework and funnel-led strategy. Focused on creative variation and audience targeting to improve performance and scale up spend confidently.
Email Marketing Overhaul in Klaviyo
Carried out a full review of Klaviyo setup, rebuilding flows for cart abandonment, post-purchase, and welcome journeys. Audited segments, improved deliverability, and helped grow email into a top-performing revenue channel.
SEO Roadmap & On-Page Execution
Delivered a keyword-first SEO strategy, focusing on improving category performance, optimising product page content, and building out targeted landing pages to drive organic growth.
Shopify Development Support
Provided ongoing development support across theme tweaks, merchandising, and CRO-led improvements to make sure the site worked as hard as the campaigns behind it.
Results
Voi London now runs with a sharper, more aligned growth strategy — where ads, email, and SEO all feed into each other. With a clear roadmap in place and execution handled at senior level, the brand is building momentum across all digital touchpoints — while staying true to its roots in quality menswear.