Sandee Boxing
Rebuilding a Legacy Combat Brand for the Next Generation of E-Commerce
Year Partner
SKU's Transferred
Website Migration
SANDEE is a globally recognised combat sports brand, with a heritage that stretches back to 1977. With its Thai manufacturing roots, UK-based distribution, and reputation for high-performance gear, SANDEE is trusted by elite fighters and everyday athletes alike.
But in a fast-evolving digital market, legacy alone isn’t enough — and SANDEE’s Magento site was no longer fit for purpose. That’s where I came in: to lead a full platform migration and help bring SANDEE’s online experience in line with its product credibility.
What I Delivered
Acting as fractional e-commerce manager, I project-managed SANDEE’s move to Shopify from end to end — ensuring both DTC and B2B requirements were considered, scoped, and executed with long-term scalability in mind.
Migration from Magento to Shopify
A full rebuild of the SANDEE website onto Shopify, designed for performance, flexibility, and improved UX across mobile and desktop.
Bespoke B2B Functionality
A custom B2B backend was built to run alongside the DTC store — allowing trade partners to log in, view wholesale pricing, and order with ease, without the need for a separate platform.
End-to-End Project Management
From concept through to go-live, I led the entire project — briefing developers, liaising with internal teams, migrating product data, and handling testing, QA, and post-launch support.
Futureproofed for Growth
The new Shopify setup now supports SANDEE’s expanding product line — including gloves, shin guards, accessories and apparel — with better backend control and a more agile customer-facing experience.
Results
SANDEE now operates on a flexible, modern e-commerce stack that supports both its retail customers and wholesale partners. With a smoother user experience, clearer product structure, and easier internal management, the brand is set up to support its next stage of growth — online and worldwide.