Prè London
Restructuring Digital Marketing for a Brand Built on Momentum
Year Partner
Revenue Generated
Season Launches
Prè London is a streetwear label built around bold energy, nightlife influence, and a style that turns heads from day to night. With national retail distribution through Footasylum and strong recognition across the UK and Ireland, the brand has carved out a reputation for fast fashion with impact.
But with the pressure to stay ahead of trends — and competitors — the team at Prè London knew their digital strategy needed a reset. That’s when I came on board as a fractional e-commerce partner, tasked with helping them restructure their marketing operation and rebuild for scalable growth.
What I Delivered
Operating as an embedded part of the business, I helped Prè London define priorities, streamline activity, and implement the core building blocks needed for better performance across every major digital touchpoint.
Email Marketing via Klaviyo
I took ownership of Prè’s email marketing setup, introducing a complete Klaviyo framework — from core flows and audience segmentation to branded, mobile-first campaign content. The result: stronger retention, higher engagement, and more consistent revenue from existing customers.
Paid Social & Performance Reporting
We refreshed Meta Ads strategy and structure, aligning budget and creative with product drops, retail partnerships, and promo activity. I also helped implement clearer reporting across the board, giving the team greater visibility into ROAS, product performance, and trends.
Website Development
As part of a wider brand evolution, I helped guide the planning and implementation of a new Shopify website. Built for both form and function, the site now better reflects the brand’s fast-paced identity — while improving mobile usability and checkout flow.
Agile, On-Demand Support
Streetwear moves fast, and so does Prè London. From last-minute campaign builds to influencer landing pages and product push support, I was on hand for flexible, short-notice execution — giving the team a reliable senior resource without the full-time overhead.
Results
With better structure, smarter tools, and consistent hands-on support, Prè London has re-established control over their marketing engine. From campaigns that hit harder to a website that converts better, they’re now moving fast — with intention.