PeachFit
Turning a Wholesale Success into a DTC-Ready Brand
Year Partner
Sessions in Week 1
Website Launch
Peach:Fit had already won big accounts and developed a loyal customer base through wholesale — but to grow the brand on their own terms, they needed to take control of their direct-to-consumer (DTC) channel. That meant building a Shopify site that matched their vibrant brand identity, community-first mindset, and ambitious future.
They brought me in to lead the development of their new Shopify website — combining performance, style, and flexibility, all designed to scale with the brand.
What I Delivered
Working as a fractional e-commerce partner, I helped Peach:Fit shift from wholesale-only to a strong, standalone DTC proposition — giving them full ownership of their customer relationships, brand story, and revenue streams.
New Shopify Website Build
The transition from wholesale to DTC needed more than a store — it needed a story. I helped shape messaging, layout, and site flow to better reflect the brand’s values, product USPs, and customer lifestyle.
DTC Positioning Strategy
The transition from wholesale to DTC needed more than a store — it needed a story. I helped shape messaging, layout, and site flow to better reflect the brand’s values, product USPs, and customer lifestyle.
Content Planning & User Journey Mapping
Every section of the site was built to support the full journey — from discovery to conversion. Whether customers came through social, email or organic, they landed on pages designed to keep them engaged.
Ready for Launch — and Growth
With a flexible product architecture and future-ready CMS, Peach:Fit is now set up to launch collections, run promotions, and communicate with their growing audience in a way that fits their tone and speed
Results
Peach:Fit now has a powerful DTC presence to complement their wholesale success — giving them full control of how the brand is seen, sold, and scaled. With Shopify doing the heavy lifting behind the scenes, they’re free to focus on building community, launching products, and owning their brand journey.