Orelia
Seamless Integration from Shopify to John Lewis & Partners
Year Partner
Sales Generated
Season Launches
Orelia’s mission has always been clear — deliver high-quality, aspirational jewellery at accessible prices. With a loyal following and a strong online presence, the next step was taking that same high-quality experience into one of the UK’s most trusted retailers: John Lewis & Partners.
To do that, they needed a reliable technical solution that connected their Shopify store directly to the John Lewis back office — ensuring orders, stock and data flowed effortlessly between both systems.
That’s where I came in
What I Delivered
Working with Orelia, I project-managed and executed a custom Shopify integration with the John Lewis “Edge” platform, powered by Visualsoft. This allowed Orelia to sell directly via the John Lewis website, without needing to overhaul their existing Shopify setup.
Shopify x John Lewis Integration
Built and implemented a solution that links Shopify to the “Edge” platform used by John Lewis — all orders placed via John Lewis now feed straight into Shopify’s backend.
Inventory Syncing
Product inventory is controlled centrally from Shopify, ensuring real-time syncing and removing the need for manual stock updates.
Streamlined Fulfilment
Orders placed on John Lewis are fulfilled just like any other Shopify order, keeping the Orelia team’s workflow simple, fast and familiar.
Support & Testing
Provided hands-on testing, troubleshooting and communication with all parties to ensure a smooth launch without delays.
Results
Orelia now sells seamlessly via John Lewis & Partners using the systems they already know and trust. There’s no separate fulfilment process, no manual data entry — just a direct and automated connection between a major high street retailer and their Shopify store.
It’s the kind of smart integration that saves time, prevents errors, and opens the door to new revenue — without adding extra workload to a small in-house team.