Native Youth
Supporting Growth for a Global Manchester-Based Brand
Year Partner
Sales Generated
Season Launches
Born out of Manchester — the heart of UK textile heritage — Native Youth has become a globally recognised fashion brand, stocked in leading retailers from Urban Outfitters to Beams Japan. With a bold vision for sustainability and a loyal customer base, the brand needed agile support to improve its e-commerce performance and keep pace with its ambitions.
That’s where I stepped in.
What I Delivered
Ash and the team at Native Youth needed more than just an agency. They needed someone to get stuck in — to sharpen performance, sort the day-to-day, and keep the online experience matching the brand’s momentum. As a fractional e-commerce partner, I worked alongside their team across all key channels.
Email Marketing Management (Klaviyo)
Audited and rebuilt flows, refined campaign strategy, and improved segmentation to drive more revenue from their engaged customer base.
Paid Social & Reporting
Took control of Meta Ads with a clear structure, creative refresh, and data-driven optimisation to scale ROAS consistently.
Ad Hoc Development Support
Fixed the little things that slow stores down — from UX bugs to custom updates on Shopify.
New Website Development
Supported the relaunch and refinement of their Shopify store, ensuring performance, brand feel and user experience all aligned.
Results
Native Youth now runs a tighter, more consistent e-commerce setup — one that works harder across every channel. With my ongoing support, their in-house team can stay focused on product and strategy while knowing performance marketing and ops are in safe hands.
Whether it’s a flash sale, a campaign launch, or a weekly email, I’m in the mix to keep things moving and results growing.
It’s the kind of smart integration that saves time, prevents errors, and opens the door to new revenue — without adding extra workload to a small in-house team.