Cuddles Time
Building a B2B Platform to Help a Thoughtful Brand Grow
Year Partner
Sales Generated
Season Launches
Cuddles Time began with one simple mission — to turn teddy bears into heartfelt gifts. From personalised messages to signature designs, every bear is stitched with love and crafted to carry memories that last a lifetime. But as demand from retailers and trade accounts grew, their B2B setup needed to evolve with it.
That’s where I stepped in.
Working closely with the Cuddles Time team, I developed a dedicated Shopify B2B solution — designed to streamline their wholesale process, support new trade account acquisition, and create a smooth backend for their team to manage.
What I Delivered
Cuddles Time didn’t just need a store; they needed a secure and scalable wholesale hub that reflected their heartfelt brand and made life easier for trade partners.
New B2B Website Build
Developed a trade-focused Shopify site that allowed approved retailers to log in, browse the full product range, and view trade pricing only when signed in — keeping retail and wholesale channels clearly defined.
Custom Wholesale Account Flow
Built in a streamlined application process so new stockists can apply for an account quickly. The team can easily approve or deny access with Shopify’s backend tools.
Clean and Simple User Experience
Focused on intuitive navigation, fast browsing, and a simple order flow for busy traders — cutting down friction and support queries.
Secure Pricing and Login Controls
Ensured pricing is protected behind a login wall, with visibility and access only granted to verified trade partners.
Results
Cuddles Time now has a professional B2B solution that’s built for scale — offering traders a clean experience while giving the internal team the tools they need to manage accounts and grow that side of the business. As they continue to spread smiles and comfort across the country, their wholesale platform now matches their heart-led product.