B Couture London
Turning Momentum into Method — and Growth into Strategy
Year Partner
Sales Generated
Season Launches
B Couture London is a streetwear brand built on a clear mission: deliver style, quality, and value without compromise. With a fast-growing customer base, over 100,000 orders shipped, and a high-volume product release cycle, the team needed help aligning their marketing activity with revenue — and creating systems that could scale.
They brought me in as a fractional e-commerce partner to support across all core digital growth channels — giving the team clarity, control, and a strategic direction for everything from paid ads to CRM and SEO.
They brought me in to provide ongoing e-commerce support — from platform security to email marketing automation — allowing the team to stay focused on what they do best: delivering top-tier products and customer service.
What I Delivered
Working directly with the founders and internal team, I provided structure, insights, and execution across key areas of the business — covering both performance marketing and backend improvements.
Marketing Calendar & Campaign Planning
Created a detailed, forward-thinking campaign plan aligned to product drops, promotions, and seasonal trends. This gave the team clarity on what’s happening next — and confidence in how to execute it.
Google Ads Audit & Optimisation
Cleaned up and rebuilt campaigns, improved attribution tracking, and scaled what worked — leading to stronger return on ad spend and better spend efficiency.
Meta Ads Management
Took over management of Facebook/Instagram advertising with a focus on creative testing, funnel-based strategy, and conversion improvement — driving clear revenue gains month-on-month.
Ad Hoc Shopify Development
Supported the team with ad hoc theme tweaks, landing pages, and development changes to improve UX and on-site performance.
SEO Roadmap & On-Page Execution
Delivered a keyword-focused SEO plan across categories, products, and core content areas — alongside on-page enhancements and off-site recommendations to grow organic visibility.
Results
B Couture London now operates with a sharper growth strategy, stronger channel performance, and a clearer view of what’s working. With structure behind the scenes and expert support on hand, the team can focus on what they do best — creating collections their audience loves.