Ragazzi
Supporting a Modern Retail Classic with Flexible E‑Commerce Leadership
Year Partner
Revenue Generated
Brands Launched
Established in 1993, Ragazzi is a leading independent designer menswear store based in Wrexham, North Wales. Known for its carefully curated brand portfolio — including names like Belstaff, Paul & Shark, Carhartt and Novesta — Ragazzi has spent decades building a loyal customer base and strong local reputation.
But despite success on the shop floor, their online setup had hit a wall. Tied into a rigid, outdated platform with limited flexibility and support, the team knew it was time for a reset. That’s when I stepped in — not as an agency, but as their fractional e-commerce manager.
What I Delivered
Brought on as embedded support, my role was to help Ragazzi move from stagnation to structured growth. Working alongside the business owners, I focused on improving visibility, driving consistency, and aligning digital activity with commercial priorities — without overwhelming the team or budget.
Paid Social & Performance Reporting
I developed and managed a Meta Ads strategy that aligned with product launches and seasonal shifts, focusing on profitability and return on spend. Clear, actionable reporting gave the team visibility into what was working — and what needed adjusting.
Email Marketing with Klaviyo
We moved Ragazzi away from sporadic, one-size-fits-all email activity and built a Klaviyo setup tailored to their customer base. From core flows to targeted campaigns, email became a consistent, reliable revenue channel — with performance tracked and optimised month by month.
360 Marketing Planning
Acting as an extension of the business, I helped structure seasonal marketing activity — ensuring product drops, content creation, paid ads and email campaigns all worked together with a clear plan. This brought rhythm and clarity to Ragazzi’s digital calendar, and gave the team more control over online trading.
Ongoing Business Support
Beyond marketing, I provided hands-on support and guidance across the wider e-commerce operation — whether advising on product launches, customer experience, promotions or future platform considerations. With no in-house team, Ragazzi had the benefit of senior-level input without the overhead.
Results
Ragazzi is now in a stronger digital position — with better structure, better performance, and a clearer roadmap. The business is no longer reactive online; instead, it runs with focus and intention, supported by consistent results across email, paid media and seasonal campaigns.