Hilditch& Key
Modernising a Jermyn Street Icon for the Digital Age
Websites Launched
Revenue Generated
Channels Intergrated
For over a century, Hilditch & Key has been recognised as one of London’s most distinguished shirtmakers — known for timeless design, impeccable craftsmanship, and a loyal following of men who value understated elegance over flashy labels. Based on Jermyn Street, their heritage speaks volumes. But like many iconic brands, Hilditch & Key knew it was time to bring their online presence in line with the evolving expectations of today’s discerning customer.
That’s where I came in — to help carry the brand’s legacy forward through smart, modern e-commerce.
What Was Delivered
Hilditch & Key engaged us to lead a comprehensive refresh of their digital presence — without compromising the brand’s history, tone or timeless aesthetic. Our goal was to elevate their e-commerce performance while preserving everything that makes them unique.
New Website Development
We designed and developed a new Shopify website that reflects the sophistication of the brand while significantly improving site speed, usability and mobile experience. The new platform allows the team to trade more effectively and ensures a smooth journey from homepage to checkout for their loyal global customer base.
Email Marketing via Klaviyo
We took over Klaviyo strategy and management, modernising both the visual and messaging approach. With new flows, refined segments and a sharper campaign cadence, Hilditch & Key now have a consistent retention strategy that reflects the quality of the products themselves.
Branding Refresh & Content Support
While staying true to the core identity, we helped the brand sharpen its visual language across email, ads and site content — supporting a new generation of customers without alienating existing ones. Photography, messaging and seasonal promotions all received subtle but impactful updates.
Paid Social Strategy & Reporting
We implemented a data-driven Meta Ads strategy focused on high-performing products and returning customers. Alongside this, we introduced more structured reporting, helping the team better understand where revenue was coming from and where to optimise spend.
Results
Hilditch & Key now has a stronger, faster, and more strategic digital presence — one that feels as premium as the products they sell. With consistent brand messaging, improved acquisition and retention performance, and a platform built for growth, they’re better positioned than ever to thrive online without losing what made them iconic in the first place.
The digital side of the business now has structure and rhythm, allowing the team to focus more of their time on what they’re best at — developing products, telling stories, and serving their customers.