DFND London
Rebuilding and Relaunching a Streetwear Brand with a Clear Digital Gameplan
Year Partner
Revenue Generated
Product Shoots
DFND London is a bold, streetwear-inspired menswear brand founded in 2016 and driven by edgy design, international style influence, and a vision to stand apart in the UK’s fast-moving fashion space. With a growing audience and an identity rooted in urban energy, DFND had momentum — but lacked the structure and digital foundations to scale.
Following a recent acquisition, the new owners of DFND brought me in as fractional e-commerce support to help reset, refocus, and build a strategy that would carry the brand forward — the right way.
What I Delivered
From day one, I acted as an embedded digital partner — managing the rebuild from the ground up across e-commerce, marketing, creative and performance channels.
New Website Development
We relaunched DFND on Shopify with a full redesign that matched the brand’s personality and made the site easier to navigate, faster to load, and far more effective at converting visitors into customers
Paid Social & Performance Reporting
I developed a paid media strategy focused on efficiency and scalability — rebuilding Meta campaigns, improving ad creative, and implementing proper tracking and reporting. We built campaigns that not only looked the part but performed, helping reintroduce the brand to new and returning audiences.
Email Marketing via Klaviyo
Email had previously been underused, so I implemented Klaviyo with foundational flows, improved list hygiene, and regular campaigns tied to product drops and promotional peaks. Email quickly became a reliable and growing revenue stream.
Content & Creative Support
To strengthen brand perception, I helped shape the tone of voice, imagery, and overall content approach — ensuring every channel, from ads to product pages, felt cohesive and consistent with DFND’s streetwear identity.
Results
DFND London now has a modernised digital presence and a marketing engine that’s built for sustainable growth. With a stronger site, sharper creative, and clearly structured campaigns across paid and email, the brand is no longer just making noise — it’s building momentum.